PRIVACY POLICY

1. INTRODUCTION & SCOPE

This Privacy Policy describes how Aligned Nutrition & Wellness LLC, doing business as Aligned Nutrition & Wellness ("Company," "we," "us," or "our"), collects, uses, shares, and protects personal information obtained through our website at alignednutritionwellness.com (the "Website").

We will alert you to any changes to this Policy by updating the "Last Updated" date at the top of this page. Any changes become effective upon posting. Continued use of the Website following any changes constitutes your acceptance of the revised Policy.

This Website is intended for use by residents of the United States only.

2. INFORMATION WE COLLECT

a. Personal Data

We collect personal information that you voluntarily provide when you complete our inquiry or contact form, subscribe to our newsletter, or communicate with us directly. This information may include your first name, last name, email address, and phone number.

b. Health Information (Sensitive Personal Information)

Through our inquiry form and coaching intake process, we may collect sensitive personal information including, but not limited to:

• Eating history and your relationship with food

• History of disordered eating or eating disorder treatment

• Relevant medical conditions or history

• Other health and wellness information you voluntarily disclose

This information is collected solely to assess fit for our services and to provide coaching services. We treat health information with the highest level of care. We do not sell, rent, or share your health information for advertising or marketing purposes.

c. Financial Data

Payment card and financial information is collected through Stripe, our third-party payment processor, when you purchase services. We do not store payment card numbers directly. Please review Stripe's Privacy Policy at stripe.com/privacy for information on how Stripe handles your financial data.

d. Derivative Data

When you visit our Website, certain information is automatically collected by our website platform (Squarespace) and analytics services, including:

• IP address

• Browser type and version

• Internet Service Provider (ISP)

• Device type and operating system

• Dates and times of website access

• Pages viewed and time spent on each page

• Referring and exit pages

This data is used to analyze website traffic and improve the Website. It is not linked to personally identifiable information.

e. Social Networking Data

If you contact us through social media platforms such as Instagram or Facebook, or interact with content we share on those platforms, we may access information from your public profile, including your name, username, and any information you voluntarily share in that communication. We are not responsible for the privacy practices of any social media platform.

3. HOW WE USE YOUR INFORMATION

We use the information we collect to:

• Respond to inquiries and contact form submissions

• Assess fit for coaching services and onboard new clients

• Provide coaching services to enrolled clients

• Process payments for services purchased

• Send the Well Noted newsletter to subscribers who have opted in

• Send service-related communications via email

• Analyze website traffic and improve the Website through Google Analytics and Squarespace analytics

• Deliver targeted advertising through Meta (Facebook and Instagram) and Google Ads

• Comply with applicable legal obligations

• Protect the rights, safety, and interests of the Company and its clients

We will not use your information for purposes materially different from those described in this Privacy Policy without providing prior notice and, where required, obtaining your consent.

4. HOW WE SHARE YOUR INFORMATION

We do not sell or rent your personal information to any third party.

We may share your information with the following trusted third-party service providers as necessary to operate our business and deliver services:

• Practice Better — Client management platform used to store client records, intake forms, and session-related information. (practicebetter.io)

• Stripe — Payment processing. (stripe.com)

• Substack — Newsletter delivery platform for the Well Noted newsletter. (substack.com)

• Google Workspace — Business productivity tools including Gmail, Google Docs, and Google Sheets, used for client communications and internal business operations. (workspace.google.com)

• Google Analytics — Website traffic analytics. (analytics.google.com)

• Meta (Facebook and Instagram) — Advertising and remarketing services. (facebook.com)

• Google Ads — Advertising and remarketing services. (ads.google.com)

We may also disclose your information:

• As required by applicable law, regulation, or legal process (including a subpoena or court order)

• To protect the rights, property, or safety of the Company, its clients, or the public

• In connection with a merger, acquisition, or sale of all or substantially all of our business assets, in which case your information may be transferred to a successor entity

5. REMARKETING & ADVERTISING

We may use remarketing services provided by Meta (Facebook and Instagram) and Google Ads to deliver advertisements to users who have previously visited our Website. These services may use cookies, pixels, web beacons, or similar tracking technologies to collect information about your visits to our Website in order to display relevant advertisements on other websites and platforms.

If remarketing tracking tools are installed on our Website, information collected may include pages visited, actions taken, and general browsing behavior. We do not share personally identifiable information such as your name or email address with advertising partners through remarketing tools.

You may opt out of interest-based advertising at any time through the following:

• Meta Ad Preferences: facebook.com/ads/preferences

• Google Ad Settings: adssettings.google.com

• Network Advertising Initiative Opt-Out Tool: optout.networkadvertising.org

• Digital Advertising Alliance Opt-Out Tool: optout.aboutads.info

6. COOKIES & TRACKING TECHNOLOGIES

Our Website uses cookies, small text files placed on your device, and similar tracking technologies through Squarespace, our website platform. Cookies may be used to recognize your browser, remember preferences, analyze how visitors use the Website, support website security and functionality, and enable analytics services.

When you first visit our Website, you will be presented with a cookie consent banner where you may manage your preferences. You may also manage or disable cookies through your individual browser settings. Please note that disabling cookies may affect your ability to use certain features of the Website.

For more information about Squarespace's use of cookies, please review Squarespace's Cookie Policy at squarespace.com.

7. GOOGLE ANALYTICS

We use Google Analytics, a web analytics service provided by Google LLC, to understand how visitors use our Website. Google Analytics uses cookies and similar technologies to collect and analyze information about Website use and to generate reports on Website activity. This data is transmitted to and stored by Google on servers in the United States.

We do not merge Google Analytics data with personally identifiable information. You may opt out of Google Analytics data collection by installing the Google Analytics Opt-Out Browser Add-on, available at tools.google.com/dlpage/gaoptout. For more information on how Google uses data, visit google.com/policies/privacy/partners.

8. WELL NOTED NEWSLETTER (SUBSTACK)

Our newsletter, Well Noted, is delivered through Substack. If you subscribe, your email address will be shared with Substack solely for the purpose of delivering the newsletter. We do not sell, rent, or otherwise share your email address or subscription data.

You may unsubscribe from Well Noted at any time by clicking the unsubscribe link at the bottom of any newsletter email, or by managing your subscription directly through Substack. For information on how Substack handles subscriber data, please review Substack's Privacy Policy at substack.com/privacy.

9. DATA RETENTION

We retain personal data for as long as necessary to fulfill the purposes for which it was collected, to conduct our legitimate business operations, or to comply with applicable legal obligations—unless you request deletion of your data before that time.

Specifically:

• Client data (health information, coaching records, and communications) is retained for the duration of the coaching relationship and for a reasonable period thereafter for business and legal purposes, or until you request deletion.

• Health information submitted through the inquiry form by individuals who do not enroll in services will be deleted within 12 months of submission.

• Newsletter subscriber data is retained for as long as you remain subscribed. Upon unsubscribing, your data may be retained in our records for a reasonable period as permitted by law.

Please note that we cannot control the data retention practices of third-party service providers. To request that a third party delete your data, you will need to contact them directly.

10. SECURITY OF YOUR INFORMATION

We take reasonable and appropriate steps to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. We use reputable, secure third-party platforms for all data storage and processing, and we implement generally accepted security standards across our business operations.

However, no method of electronic transmission or data storage is completely secure. We cannot guarantee the absolute security of your personal information. By using our Website, you acknowledge and accept this inherent risk.

11. SECURITY BREACH NOTIFICATION

In the event of a security breach that may expose your personal information to unauthorized access or risk, we will notify affected individuals promptly and in accordance with applicable law. Notification will be provided via email to the address associated with your account or submission.

12. CHILDREN'S PRIVACY

Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will take prompt steps to delete that information. If you believe we have collected information from a child under 13, please contact us immediately at info@alignednutritionwellness.com.

13. YOUR RIGHTS

You have the following rights with respect to your personal information:

• Access and Update: You may request confirmation of what personal data we hold about you and ask that any inaccurate information be corrected.

• Deletion: You may request that we delete your personal data by emailing info@alignednutritionwellness.com. We will honor deletion requests subject to any legal obligations that may require us to retain certain data.

• Opt Out of Newsletter: You may unsubscribe from Well Noted at any time through the unsubscribe link in any newsletter email.

• Opt Out of Remarketing: You may opt out of interest-based advertising as described in Section 5.

• Data Concerns: For any questions or concerns about how we handle your personal information, contact us at info@alignednutritionwellness.com.

14. CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights include:

• Right to Know: The right to request information about the categories and specific pieces of personal data we have collected about you, the sources from which it was collected, the purposes for which it is used, and the categories of third parties with whom it is shared.

• Right to Delete: The right to request deletion of personal data we have collected about you, subject to certain exceptions.

• Right to Correct: The right to request correction of inaccurate personal data we hold about you.

• Right to Opt Out of Sale or Sharing: We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising except as described in our remarketing disclosures in Section 5.

• Right to Limit Use of Sensitive Personal Information: We collect sensitive personal information (including health information) only for the purpose of providing our coaching services. We do not use sensitive personal information beyond what is necessary to perform those services. You have the right to request that we limit our use of your sensitive personal information.

• Right to Non-Discrimination: We will not discriminate against you for exercising any of your California privacy rights.

To exercise any of your California privacy rights, please contact us at info@alignednutritionwellness.com. We will respond to verifiable requests within 45 days as required by applicable law.

15. EXTERNAL LINKS

Our Website may contain links to third-party websites, platforms, or resources not owned or controlled by the Company, including but not limited to Practice Better, Stripe, and Substack. The inclusion of any link on our Website does not constitute an endorsement of that website or its practices. We are not responsible for the privacy practices, content, terms of use, or accuracy of any third-party website. We encourage you to review the privacy policies of any third-party platform before providing personal information.

16. INTERNATIONAL USERS

This Website is designed for and directed to residents of the United States only. We do not knowingly solicit or provide services to individuals located outside of the United States. If you are accessing this Website from outside the United States, you do so at your own discretion and are responsible for compliance with your local laws. By using this Website from outside the United States, you consent to the collection, transfer, and processing of your information in the United States.

17. CHANGES TO THIS POLICY

We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted to this page with a revised "Last Updated" date. Your continued use of the Website following the posting of any changes constitutes your acceptance of those changes. We encourage you to review this Privacy Policy periodically.

18. SEVERABILITY

If any provision of this Privacy Policy is found by a court of competent jurisdiction to be unlawful, void, or unenforceable, that provision shall be deemed severable and shall not affect the validity and enforceability of the remaining provisions, which shall continue in full force and effect.

19. CONTACT INFORMATION

For questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Aligned Nutrition & Wellness LLC

609 Metairie Rd. #8002, Metairie, LA 70005

Email: info@alignednutritionwellness.com

Website: alignednutritionwellness.com